建立全球商務網絡

As just one indicator of success during David Stern’s tenure at the NBA, the organization’s licensing revenue increased from $40 million to around $3 billion. This massive growth was only possible because early on, Stern and his team focused not only on basketball but on the meaning and value of the National Basketball Association’s brand itself.In this masterclass, Stern teaches you how to capitalize on your brand values, how to maintain brand integrity at scale, and how to experiment and evolve your brand into an indispensable part of your customers’ lives.

今天的主講人是NBA第四任總裁大衛·斯特恩（ David Stern ）。在斯特恩任職期間，NBA的授權收入從4千萬美元激增到了30億美元，不可謂不成功。斯特恩和他的團隊能夠取得如此巨幅的增長，全在於從一開始，他們關注的就不僅是籃球，而且專注於美國國家籃球協會的品牌及其價值。
大師班中，斯特恩將教您如何創造品牌最大的價值，保持大品牌價值的一貫性，通過戰略發展讓品牌成為客戶生活中不可或缺的一部分。